EMSOL selected as innovative start-up to tackle Mayor of London’s Civic Innovation Challenge
EMSOL has been selected as one of the winners of the Transport for London (TfL) Freight Lab project; which aims to solve one of the challenges set by the Mayor’s Civic Innovation Challenge.
The three challenges are: Countering Violent Extremism Online, Democratising Planning (Housing) and More Efficient Freight in London (Congestion and Air Pollution). EMSOL was selected as one of the six innovators who could help solve congestion and transport pollution issues caused by freight and servicing activity in London.
Freight is the lifeblood of London’s economy, delivering vital goods and services to people and companies across the capital. Since 2010, London’s streets have seen a 20% rise in the number of goods vehicles which can contribute to poor air quality, congestion and road danger. This is why the Mayor’s Transport Strategy aims for a 10% reduction in van and lorry use during the morning peak by 2026.
EMSOL empowers organisations to take specific actions to improve the quality of the local environment, through targeted air and noise identification. Freddie Talberg, CEO of EMSOL said, “We are thrilled to have been selected by TfL & the Mayor’s Office to help develop an innovative solution to one of the biggest transport challenges – reducing the environmental and congestion impact of servicing and delivery”.
The Challenge provides direct funding and access to a commercial partner and TfL for a 12-week pilot to prove out or technology and ensure the business model is optimised.